{"id":3638,"date":"2025-09-29T11:00:02","date_gmt":"2025-09-29T11:00:02","guid":{"rendered":"http:\/\/www.zoomlavilin.com\/?p=3638"},"modified":"2025-10-02T13:42:24","modified_gmt":"2025-10-02T13:42:24","slug":"automated-a-b-testing-for-b2b-sites-with-10-personas-how-to-get-your-message-right","status":"publish","type":"post","link":"http:\/\/www.zoomlavilin.com\/index.php\/2025\/09\/29\/automated-a-b-testing-for-b2b-sites-with-10-personas-how-to-get-your-message-right\/","title":{"rendered":"Automated A\/B testing for B2B sites with 10+ personas \u2014 how to get your message right"},"content":{"rendered":"<div class=\"hs-featured-image-wrapper\">\n <a href=\"https:\/\/blog.hubspot.com\/website\/automated-ab-testing-multiple-personas\" title=\"\" class=\"hs-featured-image-link\"> <img src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"man uses Automated A\/B testing for B2B sites with 10+ personas\" class=\"hs-featured-image lazyload\" style=\"width:auto !important;max-width:50%;float:left;margin:0 15px 15px 0\" data-src=\"http:\/\/www.zoomlavilin.com\/wp-content\/uploads\/2025\/09\/July-Content-1-20250918-9042815.webp\"> <\/a>\n<\/div>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-do-a-b-testing\">A\/B testing<\/a> has long acted as a B2B marketer\u2019s trusty GPS: launch two versions, track the results, and lean into what wins. Sounds simple. However, A\/B testing gets complicated for teams selling to 10+ <a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-examples\">buyer personas<\/a>.<\/p>\n<p><img src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important\" class=\"lazyload\" data-src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fwebsite%2Fautomated-ab-testing-multiple-personas&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fwebsite&amp;bvt=rss\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\/B testing has long acted as a B2B marketer\u2019s trusty GPS: launch two versions, track the results, and lean into what wins. Sounds simple. However, A\/B testing gets complicated for teams selling to 10+ buyer personas.<\/p>\n","protected":false},"author":1,"featured_media":3640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"_links":{"self":[{"href":"http:\/\/www.zoomlavilin.com\/index.php\/wp-json\/wp\/v2\/posts\/3638"}],"collection":[{"href":"http:\/\/www.zoomlavilin.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zoomlavilin.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zoomlavilin.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zoomlavilin.com\/index.php\/wp-json\/wp\/v2\/comments?post=3638"}],"version-history":[{"count":2,"href":"http:\/\/www.zoomlavilin.com\/index.php\/wp-json\/wp\/v2\/posts\/3638\/revisions"}],"predecessor-version":[{"id":3641,"href":"http:\/\/www.zoomlavilin.com\/index.php\/wp-json\/wp\/v2\/posts\/3638\/revisions\/3641"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.zoomlavilin.com\/index.php\/wp-json\/wp\/v2\/media\/3640"}],"wp:attachment":[{"href":"http:\/\/www.zoomlavilin.com\/index.php\/wp-json\/wp\/v2\/media?parent=3638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zoomlavilin.com\/index.php\/wp-json\/wp\/v2\/categories?post=3638"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zoomlavilin.com\/index.php\/wp-json\/wp\/v2\/tags?post=3638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}