{"id":3466,"date":"2025-09-16T11:00:00","date_gmt":"2025-09-16T11:00:00","guid":{"rendered":"http:\/\/www.zoomlavilin.com\/?p=3466"},"modified":"2025-09-25T13:12:22","modified_gmt":"2025-09-25T13:12:22","slug":"b2c-vs-b2b-marketing-with-ai-the-industry-trends-every-marketer-should-know","status":"publish","type":"post","link":"http:\/\/www.zoomlavilin.com\/index.php\/2025\/09\/16\/b2c-vs-b2b-marketing-with-ai-the-industry-trends-every-marketer-should-know\/","title":{"rendered":"B2C vs. B2B marketing with AI: The industry trends every marketer should know"},"content":{"rendered":"

The beauty of freelancing for most of my decade-long career is that I\u2019ve worked on both sides of the B2B and B2C marketing coin. One week, I\u2019m helping a B2B SaaS brand rewrite a whitepaper. The next, I\u2019m deep in campaign planning for a B2C real estate brand. It\u2019s a front-row seat to how marketing works across different verticals.<\/p>\n<\/p>\n

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Now, with AI, everything has changed. I\u2019ve heard it in interviews with marketing leads, seen it in the tools people reach for, and felt it in the way teams are organizing their workflows.<\/p>\n

In this article, I\u2019ll share what I\u2019ve observed, backed by insights from our State of AI in Marketing 2025 report<\/a>, to compare how B2C and B2B marketers are each leveraging AI and where they\u2019re headed next.<\/p>\n

Table of Contents<\/p>\n