{"id":2665,"date":"2025-08-11T11:00:00","date_gmt":"2025-08-11T11:00:00","guid":{"rendered":"http:\/\/www.zoomlavilin.com\/?p=2665"},"modified":"2025-08-14T13:26:36","modified_gmt":"2025-08-14T13:26:36","slug":"heres-how-to-prove-marketings-pipeline-value-revenue-impact-to-your-cfo","status":"publish","type":"post","link":"http:\/\/www.zoomlavilin.com\/index.php\/2025\/08\/11\/heres-how-to-prove-marketings-pipeline-value-revenue-impact-to-your-cfo\/","title":{"rendered":"Here\u2019s how to prove marketing\u2019s pipeline value & revenue impact to your CFO"},"content":{"rendered":"
Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement \u2014 excuse the stars in my eyes \u2014 CFOs focus on revenue, risk, and return.<\/p>\n
This clash of professional love languages can create friction in budget conversations, performance reviews, and board meetings.<\/p>\n I\u2019ve experienced this tension too many times to count, over the years. My teams knew that sales couldn\u2019t have closed without our marketing, but with so many touchpoints and an evolving data climate, it became increasingly difficult to prove.<\/p>\n Thankfully, we\u2019ve found our ways. This guide will share exactly how to use automated attribution reporting to show finance the metrics they want, bridge the communication gap between departments, and<\/em> ultimately win the budget you deserve<\/a>.<\/p>\n Table of Contents<\/strong><\/p>\n <\/a> <\/p>\n Simply put, pipeline value attribution matters because it shows why you\u2019re worth the investment. I mean, if a business is spending more than it\u2019s making with any effort, it isn\u2019t financially wise, right? That\u2019s why CFOs need to see the numbers.<\/p>\n<\/a><\/p>\n
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Why does pipeline influence reporting matter?<\/h2>\n