{"id":2630,"date":"2025-08-12T11:00:00","date_gmt":"2025-08-12T11:00:00","guid":{"rendered":"http:\/\/www.zoomlavilin.com\/?p=2630"},"modified":"2025-08-14T13:26:14","modified_gmt":"2025-08-14T13:26:14","slug":"ai-avatars-are-already-here-and-these-are-the-trends-im-most-bullish-on","status":"publish","type":"post","link":"http:\/\/www.zoomlavilin.com\/index.php\/2025\/08\/12\/ai-avatars-are-already-here-and-these-are-the-trends-im-most-bullish-on\/","title":{"rendered":"AI avatars are already here, and these are the trends I\u2019m most bullish on"},"content":{"rendered":"

As the founder of AI newsletter Mindstream<\/a>, I’m constantly thinking about scale, especially when it comes to content. For me, video was the bottleneck. I wanted to show up consistently, but I didn\u2019t want to spend hours filming, editing, or setting up gear. That\u2019s what led me to explore AI avatars.<\/p>\n

\"Download<\/a><\/p>\n

At first, avatars were just an experimental shortcut for businesses. But over time, they became something more: a flexible way to keep things personal without needing to be physically present. Today, savvy teams are already leveraging avatars.<\/p>\n

Here are six high-impact ways I\u2019ve seen businesses leverage avatars, along with tools that make it easy to get started.<\/p>\n

6 Ways Businesses Are Leveraging AI Avatars<\/h2>\n

1. Short-form Content Creation at Scale<\/h3>\n

Creating video used to be slow and frustrating, especially for small businesses with cash-strapped teams. It took forever to film, edit, subtitle, and polish something enough to actually post it. Now, AI avatars are changing the game.<\/p>\n

Now, you can write a script and let the tools do the rest. I\u2019ve tested Argil<\/a>, which is specifically built for short-form creators. Once the avatar is in place, it adds captions automatically and even suggests relevant B-roll based on the topic. I noticed the tool still needed reviewing and tweaking, but I didn\u2019t need to start from scratch.<\/p>\n

I believe this shift will make daily video publishing possible for teams of any size. What used to take hours now takes ten minutes, without compromising quality. And because it\u2019s scalable, you can show up way more consistently, even without a dedicated video producer.<\/p>\n

\"ai<\/p>\n

Source<\/em><\/a><\/p>\n

2. Localized and Translated Content for Global Reach<\/h3>\n

Translation and localization are also where I see avatars making huge strides. For example, most people know YouTuber Mr. Beast<\/a> for his over-the-top videos, but what I find equally fascinating is his distribution model. Only around 30% of his audience speaks English, while the rest is made possible through translated content.<\/p>\n

AI avatars now allow for native-quality lip syncing in multiple languages. I\u2019ve seen HeyGen<\/a> do this, and the fidelity is honestly mind-blowing. The avatar’s lips and voice match perfectly with the new language.<\/p>\n

Avatars open up international audiences without the need to re-record anything, making it an essential strategy for any content-focused business that wants to expand globally.<\/p>\n

\"ai<\/p>\n

Source<\/em><\/a><\/p>\n

3. Scalable Sales Outreach and Customer Service<\/h3>\n

Another use case I\u2019m personally excited about is using AI avatars in outbound sales. If you’ve ever received a Loom from someone scrolling your LinkedIn and pitching you something generic, you know how forgettable that feels. But when you integrate AI avatar tools like Tavus<\/a> with AI research agents like Clay<\/a>, which can scrape LinkedIn profiles, you can do much better.<\/p>\n

With just a name and a few data points, I can generate a tailored video that says, \u201cHey Sarah, I saw you work at Acme Corp and recently posted about AI coaching. I think you’ll find this demo useful.\u201d<\/p>\n

It\u2019s fast, it\u2019s scalable, and it lands better than any cold email I\u2019ve ever sent.<\/p>\n

\"ai<\/p>\n

Source<\/em><\/a><\/p>\n

4. Personalized Welcome Videos in Email Marketing<\/h3>\n

Imagine someone joins my newsletter and 30 minutes later they receive a video that looks like you recorded it just for them: \u201cHey Matt, thanks for signing up to Mindstream. Here\u2019s what you can expect.\u201d<\/em><\/p>\n

Even when people know it\u2019s AI, the gesture still feels personal, and that\u2019s what makes it effective.<\/p>\n

Tools like Synthesia<\/a>, which integrate directly with CRM platforms like HubSpot<\/a>, make it easy to automate videos that are personalized with names, company details, and other contextual client information. As a result, you\u2019re able to deliver human-feeling onboarding at scale, without stepping in front of a camera.<\/p>\n

\"ai<\/p>\n

Source<\/em><\/a><\/p>\n

5. Virtual Influencers and Brand Ambassadors<\/h3>\n

The virtual influencer space is wild \u2014 and honestly, one of the areas I\u2019m most curious about.<\/p>\n

You may have heard of Lil Miquela<\/a>, a fully synthetic Instagram influencer who reportedly makes $10 million a year from brand deals. What struck me wasn\u2019t just her popularity; it was the potential for brands to create permanent, programmable spokespeople.<\/p>\n

With tools like Arcads<\/a> and Creatify AI<\/a>, businesses can now build these digital personalities themselves. And, it doesn’t have to be high-fashion or ultra-polished. A friend of mine is building a coaching platform where the avatar represents them across all brand touchpoints, from social posts to appointment booking to onboarding content.<\/p>\n

It\u2019s like spinning up a creative team overnight. And because it\u2019s all synthetic, it scales effortlessly.<\/p>\n

\"ai<\/p>\n

Source<\/em><\/a><\/p>\n

6. Internal Communication and Training<\/h3>\n

Not all avatar use cases are public-facing. I\u2019ve seen business leaders use avatars for internal updates and briefings as well. Rather than writing a Slack post or a lengthy doc, they can generate a quick video summarizing weekly priorities, news, or metrics.<\/p>\n

This is particularly helpful for distributed teams. It adds a personal tone and saves time without requiring anyone to go on camera. I\u2019ve also seen teams use avatars to enable employee onboarding, product explainers, or even internal compliance training.<\/p>\n

Tools like Colossyan<\/a> and Hour One<\/a> are worth exploring here. Both offer features designed for structured, scripted video content \u2014 ideal for training, learning and development, or announcements \u2014 and support slide integration, multilingual output, and team-based video production.<\/p>\n

\"ai<\/p>\n

Source<\/em><\/a><\/p>\n

AI avatars help you scale for a fraction of the cost.<\/h2>\n

When I started following AI avatars, I didn\u2019t expect them to become a core part of how businesses scale video. But over time, I\u2019ve seen how they can empower transformative video strategies. These tools help teams stay consistent, keep a human tone, and remove the bottlenecks that used to slow them down.<\/p>\n

People still write the scripts. They still shape the message. But the execution? That\u2019s handled. And for any business that wants to do the same, AI avatars are the key.<\/p>\n

To learn more about AI avatars and how you can use them to improve your business, check out the <\/strong>full episode<\/a><\/strong> of <\/strong>The Next Wave <\/em><\/strong>below:<\/strong><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

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