Consumer search behaviors are shifting, marketers — new data

For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product?…

AI landing page builders: 10 best tools to create high-converting pages fast

Landing pages are powerful for capturing leads and converting customers — but they’re also painful to create, requiring time, resources,…

Here’s how to write a professional LinkedIn headline to 10x your presence [+ examples]

I have been actively growing my LinkedIn presence for the past ten years and now have over 23,000 followers. It…

I tested the 7 best free social media monitoring tools — here’s how they stack up

If you’ve ever woken up to a trending hashtag about your brand — and not in a good way —…

How smart brands are delivering Netflix-level personalization with AI

Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That…

HubSpot's Transactional Email Pricing Guide — Essential Business Communication Add-On

HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations,…

How to get more followers on your business Instagram

With more than 1 billion monthly active users, Instagram is one of the most essential social media platforms for marketers…

Microsoft Excel: Easy guide for beginners with formulas and more

Microsoft Excel know-how is so expected that it hardly warrants a line on a resume anymore. But how well do…

Sales email vs. cold call: When to use each, according to data

Sales is about getting the right message in front of the right prospect. It’s as simple as it sounds, but…

How to blend web analytics and digital marketing analytics to grow better

When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if…