Expanding your territory-based sales team? How to automate territory assignments in your CRM

Reps are arguing in Slack about “who owns Berlin” while two hot inbound demos sit unworked. Every new hire triggers…

How to migrate marketing automation workflows from legacy CRMs: A guide for B2B SaaS companies

When B2B SaaS companies decide to migrate from legacy CRM systems, one of their biggest concerns isn‘t just moving data—it’s…

Implementing AI in Your Demand Forecasting — Tips and Tricks You Need to Know

I was recently assigned the task of forecasting demand for a project. I set to work using my usual methods,…

13 Ways AI Can Benefit Your Business [+ New Data and Gen AI Prompts]

I think that we’ve all faced the music: AI is (whether we want it to or not) changing the way…

Content marketing vs inbound marketing (& why they both still matter)

If there’s one thing I’ve learned in years as a marketer, it’s that understanding the key distinctions of content marketing versus…

WordPress to unified CMS: Improve your load times by migrating your site

The average WordPress site takes 3.21 seconds to load—nearly double the 1.65-second speed of the sites that dominate Google search…

Here’s exactly how the HubSpot blog team uses AI

I’m going to be real with you: I’m exhausted. We blinked, and it felt like everything was run by artificial…

Automated lead routing is essential for multi-product companies — here's the how and why

For sales teams, speed and precision in handling new leads can be the difference between winning and losing a deal.…

Why you should build relationships backward (and how)

Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content…

How marketers can boost their executives’ presence on LinkedIn, from a LinkedIn Top Voice

Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common…