How to market your brand to budget-conscious prospects

Like many buyers in America today, I cringe whenever I swipe my credit card. Amid a “shifting economic landscape” (read:…

Master the art of going viral on LinkedIn with Hala Taha's four-step formula

LinkedIn might be the most underrated growth channel in marketing right now. I‘ve been obsessing over this lately. While everyone’s…

AI in content marketing: How creators and marketers are using AI to speed up & succeed [data]

With the global revenue for AI in marketing pegged at over $107.5 billion by 2028, there is no doubt that…

Trash AI Content, Experimental Budgets, and TikTok for B2B: Ross Simmonds Unfiltered

If you’ve ever stared down a sea of bland AI content and whispered, “Is this my job now?”, you’ll enjoy…

11 Ways Sales Job Seekers Can Stand Out, According to Recruiters and Sales Leaders

  As a business owner, sales isn’t just a job — it’s baked into everything I do. Pitching clients, negotiating…

The unconventional, scrappy tactics I used to grow a newsletter to 40K subscribers

You know that moment when you stumble on a brilliant growth tactic hidden in a Reddit thread or buried deep…

8 ways to use AI in digital marketing [+ examples]

ChatGPT and Google Bard have entered the chat. If you haven‘t joined the conversation around artificial intelligence (AI) in digital…

The actual recession marketing tactics that helped brands survive + how your team can implement them

In 2020, I interviewed Andrea Lisbona for Forbes about her less than two-year-old hand sanitizer brand, Touchland. The pandemic was…

The 7 best programming languages for AI and what you need to know

When I started programming in 2005, the term artificial intelligence (AI) had a very different meaning. Picture simple, rule-based systems…

I run a zero-employee marketing agency entirely with AI tools — here’s how

A few years ago, I was head of content at a health insurance company — a role that required a…