Solution selling: What it is and how I do it effectively

I’ve been fortunate enough to work my way up from being a BDR at Experian Marketing Services and an AE…

What is a lead magnet? 20 lead magnet ideas and examples [+ step-by-step]

Stacks of notes. A half-finished webinar script. Google Docs open in every tab. That’s the beginning of a lead magnet…

I built my backlink strategy on guest blogging — here’s exactly how it drove results

If I were looking for the best way to divide a room full of marketers, I’d bring up the topic…

19 templates for follow-up emails after a meeting, conference, and more

In my early sales days, I would spend hours preparing for a meeting, doing research, crafting the perfect pitch, and…

5 best CRMs for cleaning businesses in 2025

Running a successful cleaning business in 2025 goes far beyond spotless floors and sparkling windows — it requires seamless communication,…

5 best accounting software CRMs for small businesses in 2025

Managing client relationships in the accounting world involves much more than keeping contact info in one place. For small business…

What is the ideal length of a sales email? Insights based on 40 million emails

Like most people, I don’t read all of the sales emails I get. When I do open an email, I…

Traditional marketing vs. digital marketing: Why not both?

Traditional marketing vs. digital marketing shouldn’t be a controversial decision. From my experience, the smartest brands aren’t choosing sides. They’re…

The 15 best “Meet the Team” pages I’ve ever seen

I’ve worked on many websites that have pretty standard “Meet the Team” pages. But I think it’s a huge missed…

4 best CRMs for oil and gas businesses in 2025

The oil and gas industry faces unique challenges that standard business software often can’t address. From managing complex, multi-year drilling…