Managing client relationships in the accounting world involves much more than keeping contact info in one place. For small business…

I’ve worked on many websites that have pretty standard “Meet the Team” pages. But I think it’s a huge missed…

Traditional marketing vs. digital marketing shouldn’t be a controversial decision. From my experience, the smartest brands aren’t choosing sides. They’re…

The oil and gas industry faces unique challenges that standard business software often can’t address. From managing complex, multi-year drilling…

Managing customer relationships in call centers presents challenges that standard business software simply can’t address. Unlike typical sales environments, call…

Investment banking operates in a fast-paced environment where relationship management, deal tracking, and regulatory compliance determine success. Investment banks face…

One of the first real jobs I landed as a B2B content writer was summarizing a couple of campaign reports…

Honestly, I used to be an AI critic. When ChatGPT first came out, I tried a bunch of ChatGPT prompts.…

Running an HVAC business means juggling emergency calls, seasonal demand spikes, and multi-visit jobs that can span weeks. You’re dealing…

A few years ago, I inherited a content calendar that was really just a Google Sheet — no dates, no…