Signs it's time to redesign your website [+ 15 steps to follow]

I never thought I needed a website redesign strategy until I lost search traffic and the revenue it brought. That…

Why blog? The benefits of blogging for business and marketing

With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses…

Craft your best brand voice: Expert tips, examples, and templates

Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as…

How I do content research: Steps to follow (with examples)

With ChatGPT, anyone can create blog posts in seconds. But, just because you have copy doesn’t mean it’s valuable. You…

How to use AI tools in your Instagram strategy: Tips from HubSpot’s global head of brand marketing

For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the…

The essential SEO tutorial for thriving in the age of AI-driven search

You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once,…

AI avatars are already here, and these are the trends I’m most bullish on

As the founder of AI newsletter Mindstream, I’m constantly thinking about scale, especially when it comes to content. For me,…

Buyer persona essentials: My top tips & examples to inspire yours

As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store…

Here’s how to prove marketing’s pipeline value & revenue impact to your CFO

Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement…

The definition of a buyer persona [in under 100 words]

Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the…