How to end a sales email: Closing statements & tips from a quota-carrying salesperson

As a B2B salesperson for companies like IBM and Open Text, I’ve had to work hard to earn every meeting,…

Craft your best brand voice: Expert tips, examples, and templates

Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as…

Beyond the website: 7 off-site tools that convert visitors into customers

For most brands, making the website a central part of their marketing means directly converting website visitors into paying customers…

My 8 favorite invoice & billing software solutions for small businesses

For the longest time, I was on the fence about creating manual invoices versus using invoice software for my side…

How I do content research: Steps to follow (with examples)

With ChatGPT, anyone can create blog posts in seconds. But, just because you have copy doesn’t mean it’s valuable. You…

How to use AI tools in your Instagram strategy: Tips from HubSpot’s global head of brand marketing

For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the…

How to use custom animated cursors to upgrade your website UX (+ developer tips)

In web development, creating a great user experience (UX) is just as important as building functional features. One thing I’ve…

AI avatars are already here, and these are the trends I’m most bullish on

As the founder of AI newsletter Mindstream, I’m constantly thinking about scale, especially when it comes to content. For me,…

The essential SEO tutorial for thriving in the age of AI-driven search

You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once,…

Inside the world of AI BDRs — can AI replace human business development representatives?

If you’re like me, you’ve asked this question: What is the difference between a salesperson and a business development representative…