One of the first real jobs I landed as a B2B content writer was summarizing a couple of campaign reports…
Running an HVAC business means juggling emergency calls, seasonal demand spikes, and multi-visit jobs that can span weeks. You’re dealing…
Purchase order numbers. I wonder how many invoices I’ve added PO numbers to in my years as a freelance business…
I distinctly remember a meeting when our sales and marketing teams brainstormed how to grow the business: “We need more…
User experience designers help make the websites, apps, and digital products we all use more useful and delightful. The sense…
Keyword research is changing. The rise of AI search and content discovery through platforms like TikTok means people aren’t clicking…
A few years ago, I inherited a content calendar that was really just a Google Sheet — no dates, no…
Human Resources firms face a unique set of challenges when managing client relationships. From tracking candidate pipelines and coordinating with…
Running a roofing business is tough. You’re juggling estimates, managing crews, and trying to keep customers happy. On top of…
Landscaping companies juggle seasonal crews, multiple job sites, and weather-dependent schedules — all while trying to track customer communications, quotes,…