What is an editorial calendar? My guide to building one [examples + templates]

A few years ago, I inherited a content calendar that was really just a Google Sheet — no dates, no…

5 best CRMs for HR businesses in 2025

Human Resources firms face a unique set of challenges when managing client relationships. From tracking candidate pipelines and coordinating with…

7 best CRMs for roofing businesses in 2025

Running a roofing business is tough. You’re juggling estimates, managing crews, and trying to keep customers happy. On top of…

5 best CRMs for landscaping businesses in 2025

Landscaping companies juggle seasonal crews, multiple job sites, and weather-dependent schedules — all while trying to track customer communications, quotes,…

5 best CRMs for mortgage businesses in 2025

As a mortgage professional, your livelihood depends on leads — how well you generate, capture, manage, and nurture them. And…

Building a customer journey sales funnel that actually works, insights from a sales pro

I still remember the first time I tried to “build a funnel.” I had just joined a new company, and…

How I meet with C-level and win deals as a seasoned sales rep

Most reps aren’t prepared to sell to C-level executives. Here’s my honest take: Most salespeople are overprepared for objections and…

How I use content mapping to deliver the right message at the right time

A few years ago, I led a product launch campaign for a SaaS platform targeting mid-sized marketing teams. We had…

My 12+ favorite SEO tools for auditing and monitoring websites

People love SEO analysis tools. I know because I’ve been sharing my most-used SEO tools on LinkedIn for years, and…

The best AI agents for sales on the market — here’s what I tested and expert takes

Last year, I hit a wall trying to scale sales as a solo consultant. I was doing strategy calls, sending…