How to create a landing page with high ROI [+ expert and data-backed tips]

I’ve written a lot of landing pages. Some from scratch, some as quick refreshes, and others I inherited mid-campaign with…

B2C vs. B2B marketing with AI: The industry trends every marketer should know

The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B…

Consumer search behaviors are shifting, marketers — new data

For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product?…

AI landing page builders: 10 best tools to create high-converting pages fast

Landing pages are powerful for capturing leads and converting customers — but they’re also painful to create, requiring time, resources,…

Here’s how to write a professional LinkedIn headline to 10x your presence [+ examples]

I have been actively growing my LinkedIn presence for the past ten years and now have over 23,000 followers. It…

I tested the 7 best free social media monitoring tools — here’s how they stack up

If you’ve ever woken up to a trending hashtag about your brand — and not in a good way —…

How smart brands are delivering Netflix-level personalization with AI

Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That…

HubSpot's Transactional Email Pricing Guide — Essential Business Communication Add-On

HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations,…

How to get more followers on your business Instagram

With more than 1 billion monthly active users, Instagram is one of the most essential social media platforms for marketers…

Microsoft Excel: Easy guide for beginners with formulas and more

Microsoft Excel know-how is so expected that it hardly warrants a line on a resume anymore. But how well do…