Here’s how to prove marketing’s pipeline value & revenue impact to your CFO

Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement…

Buyer persona essentials: My top tips & examples to inspire yours

As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store…

26 professional voicemail greetings to help you record the perfect one [+ expert tips]

During my time as a B2B sales rep, my voicemail greetings started off being long-winded, pitchy, and wordy. I thought…

The definition of a buyer persona [in under 100 words]

Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the…

13 best free WordPress hosting providers

If you want to launch a WordPress website but you’re on a tight budget, I can understand the appeal of…

The most helpful AI agents for small businesses, according to business owners

Most small businesses know the frustration of scaling their tech all too well. As they address their pain points in…

YouTube, newsletters, and X — the AI workflows that will help you dominate them all

Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that…

How to scale your hypergrowth marketing team from 5 to 25 people using this template

In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe…

16 best practices for email design, according to an email marketing consultant

Email design is a mix of art and science. You can have the best email body copy ever written, but…

Marketing without the cringe: Jayde Powell on Gen Z audiences

I am “just threw out my back while turning to adjust my seatbelt” years old, so I was especially excited…