How to reduce marketing tool sprawl without losing the functionality you need

Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing…

Strategic planning: How it supports a perfect sales operation

I’ve led two sales teams at SaaS and was a salesperson myself. I spoke to hundreds of C-level salespeople and…

How to add HTML embed codes to your website [quick tip]

As a digital marketing consultant, I spend a lot of time promoting website content on social media. But what about…