Here’s how (and why) marketers are using AI-generated content [new data & tips]

Did you see the viral AI ad aired at the NBA finals? Crazy visuals, impeccable product integrations, 3.3M views on…

5 best investment management CRMs in 2025

Managing investor relationships isn’t like managing any old leads or sales deals. Investment firms deal with high-stakes portfolios, detailed reporting…

5 best CRMs for gym businesses in 2025

Managing a successful gym requires more than just great equipment and passionate trainers. With fitness members increasingly expecting seamless digital…

Buyer’s journey vs. customer’s journey — what makes these paths different, and where they intersect

When I first started consulting for B2B SaaS companies, I made the mistake of thinking the buyer journey and the…

Accounting basics that will help your business grow better

Most sales pros think their job ends when the deal is signed. But if you don’t understand how those deals…

5 best CRMs for real estate businesses in 2025

Managing relationships in real estate is more than just remembering names and dates — it’s about nurturing trust through every…

I tested 5 AI cold email generators, here’s what I found

Before starting my career in marketing, I was a business development admin for a relatively large local college. Part of…

How AI business analytics can level up your data game (+ expert tips)

I’ve adopted AI into many parts of my business, particularly in marketing and operations. Yet, I wasn’t making the most…

AI predictions that will completely change marketing — and life — in 2025

For the past few months, I‘ve been deep in the trenches testing the latest AI models, spending $200 a month…

40+ buyer persona questions I ask to unlock better marketing results

I once launched a campaign that I thought was airtight. We had crisp messaging, strong visuals, and clear calls to…