Traditional marketing vs. digital marketing shouldn’t be a controversial decision. From my experience, the smartest brands aren’t choosing sides. They’re…
I’ve worked on many websites that have pretty standard “Meet the Team” pages. But I think it’s a huge missed…
The oil and gas industry faces unique challenges that standard business software often can’t address. From managing complex, multi-year drilling…
Managing customer relationships in call centers presents challenges that standard business software simply can’t address. Unlike typical sales environments, call…
Investment banking operates in a fast-paced environment where relationship management, deal tracking, and regulatory compliance determine success. Investment banks face…
I still remember the worst discovery call of my career. I was twenty minutes into what I thought was a…
Honestly, I used to be an AI critic. When ChatGPT first came out, I tried a bunch of ChatGPT prompts.…
One of the first real jobs I landed as a B2B content writer was summarizing a couple of campaign reports…
Running an HVAC business means juggling emergency calls, seasonal demand spikes, and multi-visit jobs that can span weeks. You’re dealing…
Purchase order numbers. I wonder how many invoices I’ve added PO numbers to in my years as a freelance business…