5 best CRMs for publishing companies in 2025

With advances in technology and evolving media consumption habits over the years, publishers are no strangers to business model pivots…

The psychology behind clicks: Where digital marketing meets neuroscience

In the crowded digital marketplace, a single click is everything. It’s not just a metric, it’s the heartbeat of conversion.…

What is a marketing plan & how to write one [+ examples]

I’ve helped build marketing plans at startups where the entire “team” was just me and a Google Doc. Other times,…

Solution selling: What it is and how I do it effectively

I’ve been fortunate enough to work my way up from being a BDR at Experian Marketing Services and an AE…

What is a lead magnet? 20 lead magnet ideas and examples [+ step-by-step]

Stacks of notes. A half-finished webinar script. Google Docs open in every tab. That’s the beginning of a lead magnet…

I built my backlink strategy on guest blogging — here’s exactly how it drove results

If I were looking for the best way to divide a room full of marketers, I’d bring up the topic…

19 templates for follow-up emails after a meeting, conference, and more

In my early sales days, I would spend hours preparing for a meeting, doing research, crafting the perfect pitch, and…

5 best CRMs for cleaning businesses in 2025

Running a successful cleaning business in 2025 goes far beyond spotless floors and sparkling windows — it requires seamless communication,…

5 best accounting software CRMs for small businesses in 2025

Managing client relationships in the accounting world involves much more than keeping contact info in one place. For small business…

What is the ideal length of a sales email? Insights based on 40 million emails

Like most people, I don’t read all of the sales emails I get. When I do open an email, I…